PLB : Outdoor Adventure, North Yorkshire- Creative design and consultancy for cultural and natural heritage
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Transforming Outdoor Adventure in North Yorkshire - Strategic appraisal
For North Yorkshire Cultural Partnership

The brief:

  • Analyse the long term potential of outdoor adventure in North Yorkshire as a key area for development proposed in the Partnership’s Cultural Prospectus
  • Produce a strategy for the development of outdoor adventure highlighting the economic, cultural and social benefits

Our solutions:

  • An audit and economic impact assessment of provision for outdoor activity in the region
  • Comparative review with other outdoor activity sites in the UK and worldwide
  • Consultations with local and national stakeholders and representative organisations
  • Recommendations to increase access for enthusiasts and specific activities offering the most promising sustainable returns on investment
  • Strategic development actions to assist North Yorkshire’s economy - skills development and maintaining rural communities

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