Meet the Team: Chris Cogswell
In our ‘Meet the Team’ series, we’re introducing you to the talented individuals who make up the creative collective of PLB.
Next up meet Chris, our Principal Designer. Chris uses the power of imaginative design to unlock our clients’ stories and help audiences connect with their surroundings.

We caught up with Chris for a quick chat to learn more about the person behind the ideas.
1. What inspired you to work in the heritage and museum sector?
I’ve always loved a good backstory. I started in retail, designing for brands that told theirs. Moving into heritage let me shift from selling to storytelling, using design to subtly inform and inspire.
2. What do you love most about PLB?
The variety from project to project. It keeps things exciting and the longevity of some projects mean I get to build deep subject knowledge – great for pub quizzes! I enjoy mapping stories through space, drawing out relatable elements to connect with more people. I love crafting experiences where design subtly supports interpretation, letting visitors learn by absorbing visual cues.
3. Can you share a behind-the-scenes moment from a recent project that made you proud?
At the Star Carr project opening, Ray Mears spoke about the significance of the collections and his passion for early history. It was a proud moment when he praised the house structures we installed and how the space was transformed to evoke an early settlement. It was a buzz to hear someone so passionate connect deeply with the essence of our design.
4. If you could work on any heritage site or museum in the world, which one would it be and why?
My family has strong ties to Cadburys – my grandfather lived on the estate and worked there as an engineer. I’d love the chance to explore the social history stories in their archives.
As an avid gardener, the Garden Museum really appeals to me. Instead of buying new tools, I collect and refurbish vintage garden gear, so I’d geek out over that part of the collection and share my passion with others.
5. What’s a common misconception about what you do?
Most people don’t realise it’s a real job. There’s more structure and process than they expect. Every element must be justified before it makes it into a design.
6. What advice would you give to someone looking to get into exhibition and interpretation design?
Drawing can give you an edge in landing a job over other candidates. Sketches are invaluable during projects. They kickstart creative discussions and let clients interpret ideas in ways computer visuals can’t. They also help capture feedback and decisions quickly, especially when a client’s vision differs from your initial concept.
7. Describe your job in three emojis!
🧽 🤹🏻♂️ 🧰
8. What’s one object, artefact, or display that has left a lasting impression on you?
The Beast of Bamburgh – a tiny, intricately inscribed golden plaque which showcases incredible craftsmanship of it’s time. Remarkably, it was nearly lost due to its small size and almost discarded after sitting unnoticed in storage.
9. If PLB had a company mascot, what would it be and why?
It would have to be a houseplant. We have many in the office across our desks. If I had to pick one it would be a money plant, to share good fortune with others and to purify the air we breathe.
Stay tuned for more team insights and a closer look at the people who make PLB what it is!