New Project Award

Following a competitive tender, PLB has been awarded the challenge of engaging Millennials and Gen Z audiences within the Old Guildhall Museum and Gaol in the historic port of Looe, Cornwall. It is part of the wAVe project that is developing a range of virtual, augmented, and immersive heritage experiences throughout the region.

Petra Stephenson, Volunteer Museum Manager said, “PLB really understood what we were looking for, presenting exciting and creative ideas which fitted seamlessly with our vision for the museum. The results will be perfect for engaging for our new audiences, but they actually feel like they will be inclusive for everyone”.

Photo © Chris Downer / Looe Island / cc-by-sa / 2.0


Jamie McCall, Creative Director said, ”PLB is thrilled to be commissioned for this project as capturing the imagination of young adults presents an exciting challenge and we are looking forward to measuring their engagement levels and learning ourselves as we develop the designs.

Photo © Jo Turner / Old Guildhall Museum and Gaol / cc-by-sa / 2.0


The museum is owned by East Looe Town Trust and the project will be funded by the Coastal Communities Fund and is managed by the Cornwall and Isles of Scilly Local Enterprise Partnership.